ShoreMaster Celebrating 50 Years in Business

ShoreMaster is celebrating their 50 years this year. Join us in congratulating them. Their purpose is the same as today - to make the most of your waterfront!

ShoreMaster first opened in 1972 in Carlos, MN by Dennis Tuel, Sr. He wanted to create a boat lift that was easy to install, easy to build, and would last a really long time. To this day, their mission has not changed. They create additions to your waterfront that is superior for your lake front.


Over the years, ShoreMaster has grown substantially. In 2019, ShoreMaster and HydroHoist merged to make the most out of their diverse waterfront equipment. Then in 2020, they also added Neptune Boat Lifts to help customers with salt water waterfronts. From there, three waterfront brands were combines to form Waterfront Brands. Waterfront Brands is the premier manufacturer I'm many parts of North America. They provide high quality products and client/service support.


Today and in the future, we know that ShoreMaster is "quality you can depend on". They provide quality and dependable products. They stand by their product, that is sold by their network of knowledge dealers all through the United States and Canada.


Thank you, ShoreMaster!

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